Is the ‘girlfriend effect’ real? Girlfriends are sharing how they transformed their boyfriends’ style: ‘Oh baby you changed his life’

Gen Z creators on TikTok are taking to the digital platform to state their cases in favor of a theory that’s directly related to the once-viral “boyfriend effect” and “boyfriend air.”

“Boyfriend air,” according to Know Your Meme, refers to the belief that “when you’re with your boyfriend or significant other for an extended period of time,” you start to notice that “flaws” in your physical appearance are accentuated. “Girlfriend air” or the “girlfriend effect,” however, has the opposite effect: The more time spent with your girlfriend, the more fashionable you become.

Leah Degois (@leah.degois) presented evidence of how she “leveled up” her boyfriend’s style in a recent TikTok.

@leah.degois

#stitch with @lil #greenscreen how i leveled up my boyfriends style!!! women are doing godswork out here