Can the internets enduring cowboycore obsession make bull riding famous?

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Can Cowboycore Revive the Popularity of Bull Riding?

The cowboycore aesthetic has taken over social media, from TikTok fashion trends to Western-themed playlists. But can this cultural moment translate into newfound fame for bull riding, one of the most dangerous yet thrilling rodeo sports?

What Is Cowboycore?

Emerging as a nostalgic celebration of Western culture, cowboycore blends rustic charm with modern flair. Key elements include:

• Fringed jackets and cowboy boots
• Denim-on-denim outfits
• Rawhide accessories and vintage belt buckles
• Prairie-inspired home decor

TikTok influencers and celebrities like Bella Hadid and Post Malone have embraced the trend, driving millions of views under hashtags like #CowboyCore and #YeehawCulture.

Bull Riding's Struggle for Mainstream Appeal

Despite cowboycore's rise, professional bull riding (PBR) remains a niche sport. Challenges include:

• High risk—riders face serious injury in every 8-second ride
• Limited TV coverage outside of rural markets
• Misunderstandings about animal treatment in rodeo sports

However, PBR has made strides by partnering with streaming platforms and hosting urban events like the PBR World Finals in Las Vegas.

Could Cowboycore Be Bull Riding’s Breakthrough?

There are signs that the trend could boost interest in Western sports:

• TikTok exposure—Bull riding clips are going viral with dramatic slow-mo replays
• Fashion crossovers—Rodeo-inspired apparel collaborations are trending
• Music influence—Artists like Orville Peck blend country with alternative appeal

Dean Thompson, a PBR rider, says: People love the cowboy image. If they see the athleticism behind bull riding, they’ll respect it as much as MMA or extreme sports.

Final Thoughts

While cowboycore alone won’t make bull riding a mainstream phenomenon, it could introduce a new audience to the sport. Strategic marketing—like highlight reels on TikTok or influencer partnerships—might just turn viral trends into lasting fandom.

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