Last year, Miffy—the sweet, no-frills Dutch bunny—turned 70. And instead of slowing down, she’s having a full-on comeback moment. What started as a classic children’s book character has quietly become a favorite among young adults who love soft, nostalgic minimalism. Hello, clean lines, cozy vibes and a sprinkle of childhood comfort.
Now, Miffy is hopping back into the spotlight again, and just in time to make her way into Easter baskets. From toys and pajamas to keychains and even lip stain, the little bunny is popping up everywhere. Call it nostalgia or cuteness overload, but there’s definitely a lot of Miffy love going around.
Here’s a quick look at the backstory behind this beloved bunny, along with a few of our favorite Miffy finds.
Who is Miffy? (And why is she trending?)
Miffy was created in 1955 by Dutch artist Dick Bruna, who first sketched the little rabbit to entertain his young son while they were on vacation. After a few early changes, Miffy settled into her now-iconic look by 1963: a minimalist white bunny with dot eyes, a crisscross mouth and bold blocks of color. Bruna’s graphic style—defined by thick black outlines and simple primary shades—became instantly recognizable.
The picture books that followed used simple illustrations and rhymes to explore everyday childhood moments, earning Bruna international recognition as both an author and artist. Over the decades, Miffy has appeared in more than 30 children’s books, selling millions of copies worldwide and being translated into over 50 languages. The character has also inspired a movie and television series, as well as decades of toys, clothing and collectibles.
While the books and shows are aimed at children, Miffy has recently found an enthusiastic new audience among adults. Collaborations with brands like Hanna Andersson, Baggu and LeSportsac have helped introduce the minimalist bunny to fashion and lifestyle fans. (And limited-edition drops often sell out quickly.)
The character’s 70th birthday celebrations began last year and have carried into 2026, sparking a wave of renewed attention online. At the same time, trends like “kidult” culture, collectible toys and the rise of playful trinket aesthetics have made small, joyful items feel especially appealing to adults.
All that has helped push Miffy back into the spotlight. And with Easter on the horizon, the little bunny is everywhere again. From plush toys and stationery to collectible ceramics, she’s a natural fit for the cutest basket fillers of the season.
Top Miffy picks
Miffy Pajama Set
New Miffy pajamas have joined the spring lineup at Hanna Andersson. The soft organic cotton set features exclusive Miffy artwork and makes an extra-sweet pick for bedtime.
Miffy Tonie
If you have a Tonies fan at home, you’ll be happy to know there’s a Miffy Tonie, too. It follows the curious little bunny as she explores the world with her friends. It’s a fun, story-filled addition to an Easter basket.
Miffy Film Camera
For anyone craving an analog experience, this 35mm film camera features the Dutch bunny in cheerful, primary colors. Its fixed-focus lens and optional flash make film photography delightfully simple. Just point, shoot and enjoy the retro vibe. And if you’re really into throwback tech, don’t miss the matching Miffy cassette player.
Miffy Sticker Tin
Miffy stickers and puzzles? Yes, please! Galison’s spring 2026 collection includes four charming Miffy items, and the sticker set comes in a cute, reusable Miffy tin that’s perfect for little hands or any fan of the minimalist bunny.
Miffy Keychain Blind Box
If you’re a blind box fan, Smoko has you covered with several Miffy-inspired surprises, including these new pastel jelly keychains. Great for Easter gifting, they let you carry a little dose of Miffy’s cheerful personality on your keys, backpack or purse anywhere you go.
Hand-Woven Miffy Plush
This adorable Miffy plush is hand-crocheted from sustainable organic cotton, making it as eco-friendly as it is cuddly. Talk about the perfect pal for snuggles, playtime or shelf display.
Miffy Crochet Kit
If you love DIY projects, this Miffy crochet kit from The Woobles is the ultimate springtime craft. Designed for beginners, it makes it easy and fun to bring the little bunny to life stitch by stitch.
